🌍 Haoweya Trading :

Turning Heritage into Opportunity

A Subsidiary of ATC Group

🌟OUR VISION

“Opportunities don’t just happen. We create them.”

Our mission is to turn Sudan’s agricultural heritage into global opportunity. For us, food is not just a commodity — it is about security, dignity, and resilience. We are dedicated to bringing authentic Sudanese products into homes worldwide while empowering local farmers, women, and youth to be part of a sustainable, modern food system.

🛤️OUR JOURNEY: FROM LOCAL PROJECT TO GLOBAL PARTNER

Haoweya Trading was born from a simple yet powerful idea: that the rich agricultural heritage of Sudan holds the key to a more prosperous and self-sufficient future. Our journey is one of strategic growth, driven by a commitment to quality, community, and innovation.

  • 2020: The Beginning – We started as a small spice packaging project, driven by a vision to create market access for local farmers and introduce the authentic flavors of Sudan to a wider audience.
  • Growth & Evolution – Leveraging the strength of our parent company, ATC, we quickly evolved. We integrated modern agricultural practices, invested in renewable energy for our facilities, and developed advanced packaging solutions to meet rigorous international standards.
  • Today: A Cross-Border Leader – Haoweya is now a key subsidiary of ATC and a trusted cross-border food security company. With a strong retail presence in Sudan and growing export footprints in Oman and the UAE, we are proudly connecting the fields of Sudan to the world.

📊OUR IMPACT IN NUMBERS

50,000+

Consumers reached across Sudan, Oman, and the UAE

30+

Authentic Sudanese products developed and brought to market

80+

Points of sale established across Sudan

30,000+

Units distributed internationally

🛍️OUR PRODUCTS: AUTHENTIC, SUSTAINABLE, WORLD-CLASS

  • Spices & Herbs – The soul of Sudanese cuisine. Our range includes Baobab, Hibiscus, and Okra Powder, all sourced directly from local farmers.
  • Bakery Products – Traditional recipes passed down through generations, crafted for local families and diaspora markets.
  • Natural Cosmetics – Celebrating Sudan’s natural heritage. Products like Henna are sourced from women-led cooperatives and smallholder farmers.

⚡POWERED BY THE ATC ECOSYSTEM

  • Agrogility: Modern farming expertise and seed-to-harvest solutions.
  • Musa Alnagi Engineering: Agro-infrastructure and solar-powered facilities.
  • Haoweya Oman & UAE: Trade and distribution arms for retail and exports.

Result: Haoweya connects local Sudanese farmers to global markets.

🤝OUR COMMITMENT TO SUDAN

  • Empowering Communities – We create jobs with a focus on women and youth.
  • Fostering Innovation and Sustainability – Partnerships bring modern farming and renewable practices.
  • Building National Self-Sufficiency – Investing in local processing and value-add infrastructure for long-term food security.